Saturday, 31 December 2016

Choosing the Right Colours for Your Website: Why Hire a Web Designer

The influx of website building tools and hosting services make the creation of a site seem very simple, but the reality is quite the opposite. For business owners who have high expectations for their sites, it takes expertise to develop a successful website; hence, the necessity of a professional web designer in London. One of the many aspects that make web design a worthy investment is the proper use of colours, which can be hard to get right.

Harmonising Colours

Of course, your website will have different colours to highlight various sections, but making all of them work in harmony is quite tricky. For one, the colour palette has to be just right, and that is where a website designer in London comes in. The expert will select colours that correspond to the areas they are highlighting–for instance, a headline has to stand out, and that means a bold and bright colour. Read more from this blog:

Friday, 30 December 2016

Hire Digital Marketing Companies that Offer Campaign Tracking Services

Digital marketing is undoubtedly a significant part of any business that wants to succeed. With the dominance of digital tools in today’s world, it’s a smart choice to have a professional handle the ins and outs of your brand marketing in London. The numerous digital marketing companies in London, however, make that decision a tough one.

It is understandable to be cautious when finding the right company to take your marketing to the next level. Many entrepreneurs have wasted their advertising budgets on agencies that did nothing to position or promote their brands. An ideal marketing firm is a combination of many things, and one of that is its capability to track campaigns. This element is one that most businesses don’t factor in when evaluating the suitability of a digital marketing team, and that can be costly. Read more from this blog:

Wednesday, 21 December 2016

Negative Keywords in PPC Campaigns

Negative keywords play an important role when developing a PPC campaign. A list of such keywords can help you increase the ROI of your PPC ads considerably but may businesses don’t dedicate resources to creating it. When hiring a London PPC expert, one of the services you can expect is a strong negative keyword list. These keywords are the terms and phrases that trigger your ad to show up in search results even when they do not meet the consumer’s needs. For each irrelevant click, you lose money, and that can deplete your advertising budget very fast.

Thursday, 15 December 2016

Is It Time to Invest in Online Marketing?

The United Kingdom is one of the largest internet users in the world. As of 2016, more than 60 million residents, just over 92% of the population, have access to an active Internet connection; a staggering number when compared to the tiny 26% in the year 2000. Of these figures, London makes up the biggest portion, with more than 91% of adults browsing the Internet on a regular basis.

Tuesday, 6 December 2016

The Need for a Digital Marketing Strategy

A lot of justifications will be given on why an entrepreneur should find a reputable digital marketing company to work with, but the most compelling one is that you need help coming up with a plan. It's nearly impossible to capitalise on digital marketing without a proper strategy in place. Digital marketing companies have professionals in selected fields who will come in handy when putting together a solid plan.

Friday, 2 December 2016

Hire a Digital Marketing Agency for Success

One of the greatest reasons to hire a digital marketing agency in London is the amount of technology and brain power that works towards your campaign. Marketing is the backbone of high productivity, leads and sales in any company. With the inadequate training of many in-house teams, little budgets and resources, it is only reasonable to outsource to digital marketing agencies.

Tuesday, 29 November 2016

What Enterprises in London Should Expect from SEO Services in 2017

SEO consultants in London have been carefully watching changes in the economy as well as the online marketing industry. With 2017 just around the corner, many businesses are planning ahead in regard to establishing their digital marketing and SEO campaigns. It only stands to reason that autumn is (arguably) one of the best times to formulate an effective strategy and leverage the increasing amount of tools that are now available. Let us take a look at some top trends in SEO to monitor in 2017.

Are Desktops Dead?

The answer to this question is a rather flaccid, “Not quite yet.” According to the latest figures, only 11 per cent of all Internet users visit online pages via a personal computer. The reason that this observation is important is that smartphones and tablets are expected to take the lion’s share of online access next year. In turn, modern SEO campaigns need to accommodate such users. Read more on this article:

Sunday, 27 November 2016

How Pay-Per-Click Marketing Solution Can Help a London Business Grow

Given the prevailing level of competition for market domination among business enterprises in London, the need for objective marketing strategies cannot be over-emphasised. Successful establishments need to have a clear digital marketing strategy to attract and retain consumers. There are only a handful of ways that can act as alternatives to the pay-per-click model of internet advertising.

PPC is a type of digital advertising in which the advertisers pay a certain fee each time their advert is clicked. Search engine advertising enables advertisers to bid for ad viewership when someone searches specific keywords related to the enterprise. Integrating PPC advertising into your digital marketing strategy is of great importance. Read more on this article:

Friday, 25 November 2016

Some Things You Need to Know About Website Design Service in London

London is steadily developing into an economically vibrant city especially for small and medium-sized enterprises to set up. For these SMEs to enter and dominate newer markets, they ought to employ effective digital marketing strategies. This is because every aspect of the modern life is connected to the internet.

This connection results in web users becoming particular in light of their needs and requirements. It takes an array of elements to develop high-quality websites. Web designers in London put into consideration the fact that site users not only look for information but also aesthetically pleasing formats. A good web design should offer its visitors reasons for return visits. Read more on this article:

Tuesday, 22 November 2016

Digital Marketing Service Options the Will Work Best for Your Company

As the competitive environment in London continues to steepen, most small enterprises find it strenuous to balance the books and successfully enter new markets. This problem has led to the proliferation of many digital marketing companies in London that seek to offer affordable solutions to the problem.

There are a few key channels that offer effective routes to all markets such as social advertising platforms, search engine optimisation, and pay per click advertising. By harnessing the potential of these digital marketing service options, small businesses can reach their prospective customers. Implementing all, however, may not be budgetary for most of these enterprises. Read more on this article:

Monday, 21 November 2016

Small Business Marketing and Backlinks

You only have to go back around 20 years to find the beginnings of digital marketing. Yet, in that small space of time, online marketing has changed out of all recognition, and the signs are it will continue to evolve. 

Wednesday, 16 November 2016

Elements of a Successful PPC Campaign

A study by Wordstream indicated that small enterprises in London spent well over 1200 pounds on pay per click advertising on average. The issue, however, is that most of these businesses do not generate significant returns on investment out of pay per click campaigns. The problem lies in how these enterprises and their marketers execute the campaigns.

The following are some of the key factors that marketers often overlook while setting up a productive PPC campaign.

AD Relevance and Quality Score

Relevance in this context refers to how the targeted keywords you implemented in your ads are associated to the sites these ads lead to and how relevant they are to potential customers. Relevance is paramount in determining click through rates from the ads as well as improving the ad’s quality score.

Keyword Management

Keyword management is critical to the success of any PPC campaign. Effective keyword management practises include:

  1.     Keyword research

 Efficient keyword research involves identifying the search terms that your target consumers are using while searching for your products. Create suitable ad groups based on these words. 

       2.    Keyword grouping

Keyword grouping involves grouping keywords that are mostly used by your target customers according to divisions that can focus on your PPC ads.

Effective Call to Action

A compelling call to action element should be clear and precise and should offer direction to your targeted market. This should increase your click-through-rates.

AD Extensions

High-quality scores stimulate the use of other AD forms and extensions that will improve click through rates by up to 30 percent. Ad extensions include location, products, and special offers.

Saturday, 12 November 2016

London SEO Consultants Share 3 Affordable SEO Strategies for Startups

SEO has certainly evolved into a sophisticated and definitive marketing channel. If yours is a startup London business, then SEO is a marketing discipline that you should never do without if you want to be found online. The problem with SEO is that it’s so easy to get it wrong, and you might not even know it.
It seems that with every Google update, the SEO landscape changes. Techniques that would land you on the first page of search engine results last month will not work the next. Worse, it may even hurt your website’s credibility, which can be devastating to a startup.
Read more on this article:

Friday, 11 November 2016

Top 3 Strategies to Get the Most Out of Your London PPC Ad Campaign

London businesses use many different strategies to promote their brand online, and one of these techniques is pay-per-click. How PPC works is that website owners place their ad on search engine results pages, and then pay every time someone clicks on their ad. Usually, the click redirects the user to the ad’s official website homepage, or some other page that contains what the ad is about.
PPC is mainly used to increase the number of traffic to a website. It’s easy to setup, and the results are immediate, which makes it a handy online marketing tool to use for those looking for some quick ROI.  
Read more on this article:

Thursday, 10 November 2016

London Web Designer Shares 4 Critical Ways to Keep Your Site Secure

As a small business owner, you may not believe that your website has anything worth hacking, but you can’t really be complacent about such an issue. After all, your website likely contains not only information about your business, but your customers as well, and for hackers, any kind of personal or sensitive information can be used in phishing attacks and scams, so you need to be extra vigilant and alert to any security breach. With that in mind, your friendly London web designer shares a few tips on how you can secure your website from hackers.
Keep all software updated
Outdated software tend to have security holes, which hackers can exploit. Ensuring all your software is up-to-date is vital to keeping your website adequately protected.
Read more on this article:

Wednesday, 9 November 2016

London Digital Marketing Companies on Importance of Personalisation

Personalisation has certainly transformed into one if not the biggest digital marketing trend that brands are targeting today. Some industry pundits, along with in-the-know London digital marketing companies, are pronouncing that personalisation will become the key brand differentiator by 2020, overtaking other strategies such as price and product branding.
The growing importance of personalisation in digital marketing
Personalisation all about establishing a connection and providing a unique customer experience. You may remember a time when almost all of email traffic was made of spam, wherein consumers were bombarded daily by companies peddling their wares.
Read more on this article:

Tuesday, 8 November 2016

PPC Techniques to Boost User Traffic

Given the high competition among companies for market domination in London, the art of pay per click campaigning has evolved considerably. More advertisers lack the necessary expertise to establish successful PPC campaigns and earn significantly. Here are some of the techniques that are employed by successful digital advertisers.

Friday, 4 November 2016

3 Signs You Need a Digital Marketing Agency

Sometimes you can just hit rock bottom with your online business or blog. You have all these products to sell and ideas you want to write about, but no one is interested. What's your next step? Here are some common signs that may indicate the need for professional assistance from a digital marketing agency.

Thursday, 27 October 2016

Top Web Design Mistakes You Must Avoid

While a steady inflow of web traffic is a sign that your website is performing well, the real success takes place when that traffic becomes actual sales. To achieve that, you have to make sure that the visitors to your website will be interested in getting to know your business more and eventually decide to purchase your products and services. This is where web design comes in.

Web design refers to the process of collecting, arranging, and implementing ideas that can make a website attractive, functional, and user-friendly. It has five main elements—layout, color, graphics, fonts, and content. There are some common mistakes in website design that you must avoid to ensure that your website will carry out its purpose efficiently.

Wednesday, 19 October 2016

3 Tips for a More Profitable PPC Campaign

Many marketers and companies today are finding that ad placements are growing more and more competitive. However, PPC remains one of the most effective ways to advertise with its ability to increase conversion rates on website. While the cost per click can be considerably high at times, there are a few things you can do to yield the highest ROI.

Tuesday, 11 October 2016

Why Consider Using PPC Marketing Solutions

With the millions of websites trying to advertise on the Web, it’s quite difficult to establish a presence. Fortunately, there are online marketing methods that you can use. Pay-per-click (PPC) marketing is one of the most effective of them.

PPC involves purchasing sponsored spots on search engines. Unlike search engine optimization, it does not involve following a set of guidelines for a website to become searchable. Instead, it’s the search engine that makes it searchable by pinning it at the top of search results pages at a cost based on the number of clicks visitors made, thus the name.

Monday, 3 October 2016

UK Consumers More Critical to Advertising – Study

Marketing a brand online has become more difficult in recent years, now that consumers have the option to block ads while surfing the Internet. More than promoting a brand, marketers have the behemoth task of convincing users to turn off their ad blockers. This task is even more difficult if you’re catering to UK consumers, says a new study.

‘More aware’ of pitfalls

A study by Adobe discovered that more than half of UK consumers (54%) see online advertising as “ineffective”. This is higher than the number of consumers in Germany, France, and even in the US that view online advertising as such.

Thursday, 29 September 2016

London SEO Consultants Show the Connection between Domain Name and SEO

When creating a new website, you will need to choose a domain name for it. You need to choose your domain name carefully, because it will affect your website’s success in every aspect, including SEO. To get the most out of the London SEO services you plan to employ to market your website, you have to maximise the suitability of your domain name for the project at hand.

How does your domain name help with SEO? For one thing, it helps people identify your brand online. For another, you will be investing a significant amount of money on it, so it’s crucial to ensure that your domain name benefits your SEO efforts at every possible point.

Wednesday, 28 September 2016

London PPC Marketing and Social Ads: Complementary or Contradictory?

PPC (pay-per-click) has been a useful tool for many businesses and marketers ever since online marketing became a thing. However, as Google has undergone numerous updates over the past several years, the dynamics behind traditional PPC has changed, and with it a new form of relative PPC advertising—called social ads—has grown. Now the question on many online marketer’s minds is, will social ads replace traditional PPC, or can the two methods complement each other?

Social advertising vs traditional PPC

According to a recent Minute Hack article, Google Adwords accounts for about 95-percent of Google’s total revenue, which indicates that PPC remains to be a relevant force in online advertising. On the other hand, social network is a fast-evolving beast. Social media users are there to socialise and don’t really intend to buy anything. But when a social ad is crafted effectively, it can grab the attention of people with zero purchase intent and retain their interest.

Sunday, 25 September 2016

London Website Design Service Reveals 4 Key Aspects of Web Design

These days, it seems that everyone and his brother is doing web design. Yet, with its widespread popularity in the business world, it’s surprising how many websites haven’t caught up yet with the demands of web design’s most critical aspects. Too many website owners and developers focus too much on marketing and optimising that they forget about the practice’s key principles. Your London web designer reveals four important aspects of web design that you also need to focus on.


Granted, there isn’t a right or wrong way to approach layout, but what you need to ensure is that your layout works for the kind of website you are building. Above all else, be consistent and give all of your pages a common feel. This will help give your site an identity. Without consistency, your site will appear like a haphazard mess instead of a unified whole.

Saturday, 24 September 2016

London Digital Marketing Service Reveals SEO’s Continued Relevance

SEO or search engine optimisation, is the method of improving a website’s ranking in search engines like Google. Recently, Google has made certain efforts to clamp down on a lot of common SEO practices—such as keyword and backlink use—to ensure users find the most relevant, most useful results for their needs. This led many online marketing pundits to proclaim that SEO is dead, and modern marketing should solely focus on dishing out engaging content instead.

Wednesday, 21 September 2016

What Makes Web Design So Critical?

Have you ever wondered where websites get their colorful graphics, stylish fonts, stunning photos, and other elements that make you want to navigate longer? Well, those are the works of a web designer. It’s not just the elements found on a website that make the job of a web designer so special, but it’s also how they are carefully picked and arranged to produce a harmony that makes visit and revisit from the end-users possible.

Attracting Visitors

Putting up a website is all about visits. You want to show off your business, and the only thing that can prove that you’ve succeeded is your website’s traffic rate. Website design plays a major role in this process. If each page of your website is designed with elements and features that catch attention and promote visitors’ engagement and participation, your website’s traffic rate will very likely to increase.


Most prominent websites have secrets to their designs, which regular internet users would normally not recognize. For instance, to catch a visitor’s attention and allow him/her to focus on the most important message you are trying to convey, you can place the key elements on the upper right corner of the page where the eyes normally look into first. You may also choose the colors you want to use to establish focus.


One of the most difficult challenges any business website faces is how to keep visitors engaged. Unlike social media sites that are designed for visitors’ interaction, a business website may not receive such a welcoming response. By providing features that allow visitors to participate in discussions or polls, for instance, you can promote and sustain activity in your website, which in turn may translate in more visits and revisits, increasing conversion rate and sales.
There are other things that a well-designed website can help your business with. You just have to be careful in choosing the website design services you will hire.

Tuesday, 13 September 2016

Long-Tail Keyword Research for PPC Campaigns

Many marketers often don’t target long-tail keywords at all, preferring to enter the market with the same short keywords everybody else goes for. While that is a sound strategy, not targeting long-tail keywords should still be considered. It might be a good plan to go the route your competition is unwilling to take and eventually gain an edge over them.

Include Your Location

Long-tail keywords have three or more keywords. One way to take advantage of this and ensure that consumers in your locale will benefit as well. Use local qualifiers such as the name of a country, region or city. In some cases, using zip codes and area codes might be good too especially if you want a more targeted, specific campaign.

Use Qualifying Terms

Appending keywords with qualifying terms like color, make, model and complementary products is another good idea. Users nowadays tend to be more specific with their search terms, particularly if they are looking to buy a certain product. Just make sure that the root term you use for your keyword is relevant to your business and be careful with selecting the qualifying terms you would actually use.

Check Queries

If you already have a PPC campaign in place, checking queries that your ads showed up for is another great way to come up with ideas. Normally, this will reveal other possible terms you are not currently using. And, it’s great to know exactly what your users want to see as well.