Saturday, 31 December 2016
The influx of website building tools and hosting services make the creation of a site seem very simple, but the reality is quite the opposite. For business owners who have high expectations for their sites, it takes expertise to develop a successful website; hence, the necessity of a professional web designer in London. One of the many aspects that make web design a worthy investment is the proper use of colours, which can be hard to get right.
Of course, your website will have different colours to highlight various sections, but making all of them work in harmony is quite tricky. For one, the colour palette has to be just right, and that is where a website designer in London comes in. The expert will select colours that correspond to the areas they are highlighting–for instance, a headline has to stand out, and that means a bold and bright colour. Read more from this blog:
Friday, 30 December 2016
Digital marketing is undoubtedly a significant part of any business that wants to succeed. With the dominance of digital tools in today’s world, it’s a smart choice to have a professional handle the ins and outs of your brand marketing in London. The numerous digital marketing companies in London, however, make that decision a tough one.
It is understandable to be cautious when finding the right company to take your marketing to the next level. Many entrepreneurs have wasted their advertising budgets on agencies that did nothing to position or promote their brands. An ideal marketing firm is a combination of many things, and one of that is its capability to track campaigns. This element is one that most businesses don’t factor in when evaluating the suitability of a digital marketing team, and that can be costly. Read more from this blog:
Wednesday, 21 December 2016
Thursday, 15 December 2016
Tuesday, 6 December 2016
Friday, 2 December 2016
Tuesday, 29 November 2016
SEO consultants in London have been carefully watching changes in the economy as well as the online marketing industry. With 2017 just around the corner, many businesses are planning ahead in regard to establishing their digital marketing and SEO campaigns. It only stands to reason that autumn is (arguably) one of the best times to formulate an effective strategy and leverage the increasing amount of tools that are now available. Let us take a look at some top trends in SEO to monitor in 2017.
Are Desktops Dead?
The answer to this question is a rather flaccid, “Not quite yet.” According to the latest figures, only 11 per cent of all Internet users visit online pages via a personal computer. The reason that this observation is important is that smartphones and tablets are expected to take the lion’s share of online access next year. In turn, modern SEO campaigns need to accommodate such users. Read more on this article:
Sunday, 27 November 2016
Given the prevailing level of competition for market domination among business enterprises in London, the need for objective marketing strategies cannot be over-emphasised. Successful establishments need to have a clear digital marketing strategy to attract and retain consumers. There are only a handful of ways that can act as alternatives to the pay-per-click model of internet advertising.
PPC is a type of digital advertising in which the advertisers pay a certain fee each time their advert is clicked. Search engine advertising enables advertisers to bid for ad viewership when someone searches specific keywords related to the enterprise. Integrating PPC advertising into your digital marketing strategy is of great importance. Read more on this article:
Friday, 25 November 2016
London is steadily developing into an economically vibrant city especially for small and medium-sized enterprises to set up. For these SMEs to enter and dominate newer markets, they ought to employ effective digital marketing strategies. This is because every aspect of the modern life is connected to the internet.
This connection results in web users becoming particular in light of their needs and requirements. It takes an array of elements to develop high-quality websites. Web designers in London put into consideration the fact that site users not only look for information but also aesthetically pleasing formats. A good web design should offer its visitors reasons for return visits. Read more on this article:
Tuesday, 22 November 2016
As the competitive environment in London continues to steepen, most small enterprises find it strenuous to balance the books and successfully enter new markets. This problem has led to the proliferation of many digital marketing companies in London that seek to offer affordable solutions to the problem.
There are a few key channels that offer effective routes to all markets such as social advertising platforms, search engine optimisation, and pay per click advertising. By harnessing the potential of these digital marketing service options, small businesses can reach their prospective customers. Implementing all, however, may not be budgetary for most of these enterprises. Read more on this article:
Monday, 21 November 2016
Wednesday, 16 November 2016
AD Relevance and Quality Score
Relevance in this context refers to how the targeted keywords you implemented in your ads are associated to the sites these ads lead to and how relevant they are to potential customers. Relevance is paramount in determining click through rates from the ads as well as improving the ad’s quality score.
Keyword management is critical to the success of any PPC campaign. Effective keyword management practises include:
- Keyword research
Effective Call to Action
A compelling call to action element should be clear and precise and should offer direction to your targeted market. This should increase your click-through-rates.
High-quality scores stimulate the use of other AD forms and extensions that will improve click through rates by up to 30 percent. Ad extensions include location, products, and special offers.
Saturday, 12 November 2016
SEO has certainly evolved into a sophisticated and definitive marketing channel. If yours is a startup London business, then SEO is a marketing discipline that you should never do without if you want to be found online. The problem with SEO is that it’s so easy to get it wrong, and you might not even know it.
It seems that with every Google update, the SEO landscape changes. Techniques that would land you on the first page of search engine results last month will not work the next. Worse, it may even hurt your website’s credibility, which can be devastating to a startup.
Read more on this article:
Friday, 11 November 2016
London businesses use many different strategies to promote their brand online, and one of these techniques is pay-per-click. How PPC works is that website owners place their ad on search engine results pages, and then pay every time someone clicks on their ad. Usually, the click redirects the user to the ad’s official website homepage, or some other page that contains what the ad is about.
PPC is mainly used to increase the number of traffic to a website. It’s easy to setup, and the results are immediate, which makes it a handy online marketing tool to use for those looking for some quick ROI.
Read more on this article:
Thursday, 10 November 2016
As a small business owner, you may not believe that your website has anything worth hacking, but you can’t really be complacent about such an issue. After all, your website likely contains not only information about your business, but your customers as well, and for hackers, any kind of personal or sensitive information can be used in phishing attacks and scams, so you need to be extra vigilant and alert to any security breach. With that in mind, your friendly London web designer shares a few tips on how you can secure your website from hackers.
Keep all software updated
Outdated software tend to have security holes, which hackers can exploit. Ensuring all your software is up-to-date is vital to keeping your website adequately protected.
Read more on this article:
Wednesday, 9 November 2016
Personalisation has certainly transformed into one if not the biggest digital marketing trend that brands are targeting today. Some industry pundits, along with in-the-know London digital marketing companies, are pronouncing that personalisation will become the key brand differentiator by 2020, overtaking other strategies such as price and product branding.
The growing importance of personalisation in digital marketing
Personalisation all about establishing a connection and providing a unique customer experience. You may remember a time when almost all of email traffic was made of spam, wherein consumers were bombarded daily by companies peddling their wares.
Read more on this article:
Tuesday, 8 November 2016
Friday, 4 November 2016
Thursday, 27 October 2016
Web design refers to the process of collecting, arranging, and implementing ideas that can make a website attractive, functional, and user-friendly. It has five main elements—layout, color, graphics, fonts, and content. There are some common mistakes in website design that you must avoid to ensure that your website will carry out its purpose efficiently.
Wednesday, 19 October 2016
Tuesday, 11 October 2016
PPC involves purchasing sponsored spots on search engines. Unlike search engine optimization, it does not involve following a set of guidelines for a website to become searchable. Instead, it’s the search engine that makes it searchable by pinning it at the top of search results pages at a cost based on the number of clicks visitors made, thus the name.
Monday, 3 October 2016
A study by Adobe discovered that more than half of UK consumers (54%) see online advertising as “ineffective”. This is higher than the number of consumers in Germany, France, and even in the US that view online advertising as such.
Thursday, 29 September 2016
When creating a new website, you will need to choose a domain name for it. You need to choose your domain name carefully, because it will affect your website’s success in every aspect, including SEO. To get the most out of the London SEO services you plan to employ to market your website, you have to maximise the suitability of your domain name for the project at hand.
How does your domain name help with SEO? For one thing, it helps people identify your brand online. For another, you will be investing a significant amount of money on it, so it’s crucial to ensure that your domain name benefits your SEO efforts at every possible point.
Wednesday, 28 September 2016
PPC (pay-per-click) has been a useful tool for many businesses and marketers ever since online marketing became a thing. However, as Google has undergone numerous updates over the past several years, the dynamics behind traditional PPC has changed, and with it a new form of relative PPC advertising—called social ads—has grown. Now the question on many online marketer’s minds is, will social ads replace traditional PPC, or can the two methods complement each other?
Social advertising vs traditional PPC
According to a recent Minute Hack article, Google Adwords accounts for about 95-percent of Google’s total revenue, which indicates that PPC remains to be a relevant force in online advertising. On the other hand, social network is a fast-evolving beast. Social media users are there to socialise and don’t really intend to buy anything. But when a social ad is crafted effectively, it can grab the attention of people with zero purchase intent and retain their interest.
Sunday, 25 September 2016
These days, it seems that everyone and his brother is doing web design. Yet, with its widespread popularity in the business world, it’s surprising how many websites haven’t caught up yet with the demands of web design’s most critical aspects. Too many website owners and developers focus too much on marketing and optimising that they forget about the practice’s key principles. Your London web designer reveals four important aspects of web design that you also need to focus on.
Granted, there isn’t a right or wrong way to approach layout, but what you need to ensure is that your layout works for the kind of website you are building. Above all else, be consistent and give all of your pages a common feel. This will help give your site an identity. Without consistency, your site will appear like a haphazard mess instead of a unified whole.
Saturday, 24 September 2016
SEO or search engine optimisation, is the method of improving a website’s ranking in search engines like Google. Recently, Google has made certain efforts to clamp down on a lot of common SEO practices—such as keyword and backlink use—to ensure users find the most relevant, most useful results for their needs. This led many online marketing pundits to proclaim that SEO is dead, and modern marketing should solely focus on dishing out engaging content instead.