More and more people are using their mobile device to search for the goods and services they need. With this in mind, you need to ensure that your PPC efforts are optimised for mobile users.
Ad extensions refer to the bits of information that you attach to your online advertisements. Ad extensions improve click-through rate, so it pays to implement them in your ads.
Audience targeting and remarketing
Today, PPC marketers can target customers using their emails through tools such as Customer Match. By combining the use of these tools with your remarketing efforts, you’ll be able to remarket your searches using the device your audience is using to search.
The way you build your PPC account can affect every aspect of your PPC efforts, from quality score to budget management and even performance attribution. Review your account structure and make sure you assign ad groups to the right campaigns.
If you need help organising, maintaining, and updating your PPC campaigns, working with a savvy online marketer can provide you with all the help that you need.