No goals or plans
Like other online marketing strategies, it’s important for you to set up measurable goals for your PPC campaign. Having a good plan helps you map out the steps on achieving these goals and make the necessary adjustments when your plan goes off-track. Otherwise, you’ll be going through the process blindly.
Foregoing a negative-keyword strategy
Other than the keywords you’re targeting, it’s equally important to choose negative keywords, or search terms that you don’t want your ads to show for. Determining such keywords can assist with your return on investment, and even act as an extra security blanket for your campaign.
Home page as a landing page
People expect to land on the pages relevant to the keywords they were attracted to. For instance, users would expect to land on a page with options for pink dresses if they searched for “pink dresses”. Otherwise, if you send them to an irrelevant page, there’s a chance that these users will leave your website without taking any action.
With help from PPC experts, you can avoid committing any of these mistakes and achieve bigger success with your campaign.