The time has come when mobile use has overtaken desktop in terms of online searches. If you are a small or medium-sized business, you should pay particular attention to this development, because how you respond to this kind of information just might make or break your company’s success.
The biggest implication of this data is that your target market is spending a lot more time on their mobile phones in search for their preferred products or services. As a business owner, therefore, it’s no longer enough for you to have a company or product website. Rather, you should be ready to have a mobile-responsive site.
This means that your website is readily accessible and viewable no matter which device it is on. The layout and design should be carefully considered, therefore, with user-friendliness being top of mind. It literally takes only a couple of seconds for your audience to land on your page, decide to stay and browse, or to jump right back out. In this very, very small window of opportunity, you can either catch for yourself a new loyal customer or a missed sale.
Given this new consumer behavior, it would be unwise if you do not adjust your digital marketing strategy. Investing in the mobile version of your website is not going to be a redundant effort. Rather, it’s going to be complementary to your desktop version, especially since it is widening your reach for more potential audience.
With both mediums sufficiently covered, you can now tap into more audience, making your digital marketing strategy a two-pronged attack that can give you better results, and faster.