Thursday, 29 September 2016

London SEO Consultants Show the Connection between Domain Name and SEO

When creating a new website, you will need to choose a domain name for it. You need to choose your domain name carefully, because it will affect your website’s success in every aspect, including SEO. To get the most out of the London SEO services you plan to employ to market your website, you have to maximise the suitability of your domain name for the project at hand.

How does your domain name help with SEO? For one thing, it helps people identify your brand online. For another, you will be investing a significant amount of money on it, so it’s crucial to ensure that your domain name benefits your SEO efforts at every possible point.

Wednesday, 28 September 2016

London PPC Marketing and Social Ads: Complementary or Contradictory?

PPC (pay-per-click) has been a useful tool for many businesses and marketers ever since online marketing became a thing. However, as Google has undergone numerous updates over the past several years, the dynamics behind traditional PPC has changed, and with it a new form of relative PPC advertising—called social ads—has grown. Now the question on many online marketer’s minds is, will social ads replace traditional PPC, or can the two methods complement each other?

Social advertising vs traditional PPC

According to a recent Minute Hack article, Google Adwords accounts for about 95-percent of Google’s total revenue, which indicates that PPC remains to be a relevant force in online advertising. On the other hand, social network is a fast-evolving beast. Social media users are there to socialise and don’t really intend to buy anything. But when a social ad is crafted effectively, it can grab the attention of people with zero purchase intent and retain their interest.

Sunday, 25 September 2016

London Website Design Service Reveals 4 Key Aspects of Web Design

These days, it seems that everyone and his brother is doing web design. Yet, with its widespread popularity in the business world, it’s surprising how many websites haven’t caught up yet with the demands of web design’s most critical aspects. Too many website owners and developers focus too much on marketing and optimising that they forget about the practice’s key principles. Your London web designer reveals four important aspects of web design that you also need to focus on.


Granted, there isn’t a right or wrong way to approach layout, but what you need to ensure is that your layout works for the kind of website you are building. Above all else, be consistent and give all of your pages a common feel. This will help give your site an identity. Without consistency, your site will appear like a haphazard mess instead of a unified whole.

Saturday, 24 September 2016

London Digital Marketing Service Reveals SEO’s Continued Relevance

SEO or search engine optimisation, is the method of improving a website’s ranking in search engines like Google. Recently, Google has made certain efforts to clamp down on a lot of common SEO practices—such as keyword and backlink use—to ensure users find the most relevant, most useful results for their needs. This led many online marketing pundits to proclaim that SEO is dead, and modern marketing should solely focus on dishing out engaging content instead.

Wednesday, 21 September 2016

What Makes Web Design So Critical?

Have you ever wondered where websites get their colorful graphics, stylish fonts, stunning photos, and other elements that make you want to navigate longer? Well, those are the works of a web designer. It’s not just the elements found on a website that make the job of a web designer so special, but it’s also how they are carefully picked and arranged to produce a harmony that makes visit and revisit from the end-users possible.

Attracting Visitors

Putting up a website is all about visits. You want to show off your business, and the only thing that can prove that you’ve succeeded is your website’s traffic rate. Website design plays a major role in this process. If each page of your website is designed with elements and features that catch attention and promote visitors’ engagement and participation, your website’s traffic rate will very likely to increase.


Most prominent websites have secrets to their designs, which regular internet users would normally not recognize. For instance, to catch a visitor’s attention and allow him/her to focus on the most important message you are trying to convey, you can place the key elements on the upper right corner of the page where the eyes normally look into first. You may also choose the colors you want to use to establish focus.


One of the most difficult challenges any business website faces is how to keep visitors engaged. Unlike social media sites that are designed for visitors’ interaction, a business website may not receive such a welcoming response. By providing features that allow visitors to participate in discussions or polls, for instance, you can promote and sustain activity in your website, which in turn may translate in more visits and revisits, increasing conversion rate and sales.
There are other things that a well-designed website can help your business with. You just have to be careful in choosing the website design services you will hire.

Tuesday, 13 September 2016

Long-Tail Keyword Research for PPC Campaigns

Many marketers often don’t target long-tail keywords at all, preferring to enter the market with the same short keywords everybody else goes for. While that is a sound strategy, not targeting long-tail keywords should still be considered. It might be a good plan to go the route your competition is unwilling to take and eventually gain an edge over them.

Include Your Location

Long-tail keywords have three or more keywords. One way to take advantage of this and ensure that consumers in your locale will benefit as well. Use local qualifiers such as the name of a country, region or city. In some cases, using zip codes and area codes might be good too especially if you want a more targeted, specific campaign.

Use Qualifying Terms

Appending keywords with qualifying terms like color, make, model and complementary products is another good idea. Users nowadays tend to be more specific with their search terms, particularly if they are looking to buy a certain product. Just make sure that the root term you use for your keyword is relevant to your business and be careful with selecting the qualifying terms you would actually use.

Check Queries

If you already have a PPC campaign in place, checking queries that your ads showed up for is another great way to come up with ideas. Normally, this will reveal other possible terms you are not currently using. And, it’s great to know exactly what your users want to see as well.

Wednesday, 7 September 2016

Increasing Conversions with PPC Campaigns

Though pay-per-click campaigns are poised to lead businesses to success, owners often fail to maximise its potential by emphasizing the wrong metrics. For instance, some would rather focus on keyword choice than conversions.

Focusing on conversions provides a solid foundation to an effective PPC campaign that can then convert casual visitors to loyal customers.

Improve on landing pages

For PPC campaigns, landing pages can either work for or against you. With this in mind, create a landing page containing all of the elements that can spur conversions, including a clean design, informative text, easy-to-find buttons, and a strong call to action.

Add special offers

While you’re at it, make your ad more eye-catching by adding special offers, coupon codes, or other offers. By doing so, you’re giving your customers a reason to respond as soon as possible. Otherwise, your PPC campaign will be for naught.

Track inbound channels

Surprisingly, companies often leave one or more of their inbound channels poorly tracked. Avoid doing the same mistake by making sure that each channel is tracked to ensure more accurate conversion rates.

Test continuously

PPC campaigns are a bit tricky, and it’s only natural for businesses to approach it on a trial and error basis. To make the most out of your PPC campaign, test each campaign element, then test each result against the control to ensure accuracy.

All these steps, when done with the help of a PPC expert, can lead to more conversions and bigger sales.

Thursday, 1 September 2016

The Recipe for Digital Marketing Success

Succeeding in digital marketing often entails a plan, or a recipe, of various activities done in the right quantities. For local businesses, these activities are basically the same – it’s finding out how much of each activity is necessary. What exactly does a successful digital marketing plan entails?

Creating an optimised website

It’s not enough that your business has a website, though. With most businesses conducting their marketing with search engines in mind, your website must be tailored in a way that can make it easier for users conducting a Google search to find your business.

Having a blog

If you still haven’t got the chance to curate your own blog, then you’re missing out on a lot of business opportunities. Blogs are the perfect marketing catalyst for shareable content, while also being an effective medium for PR opportunities.

Sending emails and newsletters

Communicating with customers regularly is one way to ensure that your organisation will remain at the forefront of their minds. For a start, sending emails and newsletters with highly relevant content can ensure that your current customers are up-to-date with your latest products and offerings.

Getting on social media

Much has been said about creating a social media profile to cater to more users. Keep in mind, though, to choose only the platforms relevant to your target audience.

With a mix of these ingredients, your digital marketing efforts can then yield the success you’re after.