Wednesday, 28 September 2016
London PPC Marketing and Social Ads: Complementary or Contradictory?
PPC (pay-per-click) has been a useful tool for many businesses and marketers ever since online marketing became a thing. However, as Google has undergone numerous updates over the past several years, the dynamics behind traditional PPC has changed, and with it a new form of relative PPC advertising—called social ads—has grown. Now the question on many online marketer’s minds is, will social ads replace traditional PPC, or can the two methods complement each other?
Social advertising vs traditional PPC
According to a recent Minute Hack article, Google Adwords accounts for about 95-percent of Google’s total revenue, which indicates that PPC remains to be a relevant force in online advertising. On the other hand, social network is a fast-evolving beast. Social media users are there to socialise and don’t really intend to buy anything. But when a social ad is crafted effectively, it can grab the attention of people with zero purchase intent and retain their interest.