Thursday, 27 October 2016

Top Web Design Mistakes You Must Avoid

While a steady inflow of web traffic is a sign that your website is performing well, the real success takes place when that traffic becomes actual sales. To achieve that, you have to make sure that the visitors to your website will be interested in getting to know your business more and eventually decide to purchase your products and services. This is where web design comes in.

Web design refers to the process of collecting, arranging, and implementing ideas that can make a website attractive, functional, and user-friendly. It has five main elements—layout, color, graphics, fonts, and content. There are some common mistakes in website design that you must avoid to ensure that your website will carry out its purpose efficiently.

Wednesday, 19 October 2016

3 Tips for a More Profitable PPC Campaign

Many marketers and companies today are finding that ad placements are growing more and more competitive. However, PPC remains one of the most effective ways to advertise with its ability to increase conversion rates on website. While the cost per click can be considerably high at times, there are a few things you can do to yield the highest ROI.

Tuesday, 11 October 2016

Why Consider Using PPC Marketing Solutions

With the millions of websites trying to advertise on the Web, it’s quite difficult to establish a presence. Fortunately, there are online marketing methods that you can use. Pay-per-click (PPC) marketing is one of the most effective of them.

PPC involves purchasing sponsored spots on search engines. Unlike search engine optimization, it does not involve following a set of guidelines for a website to become searchable. Instead, it’s the search engine that makes it searchable by pinning it at the top of search results pages at a cost based on the number of clicks visitors made, thus the name.

Monday, 3 October 2016

UK Consumers More Critical to Advertising – Study

Marketing a brand online has become more difficult in recent years, now that consumers have the option to block ads while surfing the Internet. More than promoting a brand, marketers have the behemoth task of convincing users to turn off their ad blockers. This task is even more difficult if you’re catering to UK consumers, says a new study.

‘More aware’ of pitfalls

A study by Adobe discovered that more than half of UK consumers (54%) see online advertising as “ineffective”. This is higher than the number of consumers in Germany, France, and even in the US that view online advertising as such.