Tuesday, 29 November 2016

What Enterprises in London Should Expect from SEO Services in 2017

SEO consultants in London have been carefully watching changes in the economy as well as the online marketing industry. With 2017 just around the corner, many businesses are planning ahead in regard to establishing their digital marketing and SEO campaigns. It only stands to reason that autumn is (arguably) one of the best times to formulate an effective strategy and leverage the increasing amount of tools that are now available. Let us take a look at some top trends in SEO to monitor in 2017.

Are Desktops Dead?

The answer to this question is a rather flaccid, “Not quite yet.” According to the latest figures, only 11 per cent of all Internet users visit online pages via a personal computer. The reason that this observation is important is that smartphones and tablets are expected to take the lion’s share of online access next year. In turn, modern SEO campaigns need to accommodate such users. Read more on this article:

Sunday, 27 November 2016

How Pay-Per-Click Marketing Solution Can Help a London Business Grow

Given the prevailing level of competition for market domination among business enterprises in London, the need for objective marketing strategies cannot be over-emphasised. Successful establishments need to have a clear digital marketing strategy to attract and retain consumers. There are only a handful of ways that can act as alternatives to the pay-per-click model of internet advertising.

PPC is a type of digital advertising in which the advertisers pay a certain fee each time their advert is clicked. Search engine advertising enables advertisers to bid for ad viewership when someone searches specific keywords related to the enterprise. Integrating PPC advertising into your digital marketing strategy is of great importance. Read more on this article:

Friday, 25 November 2016

Some Things You Need to Know About Website Design Service in London

London is steadily developing into an economically vibrant city especially for small and medium-sized enterprises to set up. For these SMEs to enter and dominate newer markets, they ought to employ effective digital marketing strategies. This is because every aspect of the modern life is connected to the internet.

This connection results in web users becoming particular in light of their needs and requirements. It takes an array of elements to develop high-quality websites. Web designers in London put into consideration the fact that site users not only look for information but also aesthetically pleasing formats. A good web design should offer its visitors reasons for return visits. Read more on this article:

Tuesday, 22 November 2016

Digital Marketing Service Options the Will Work Best for Your Company

As the competitive environment in London continues to steepen, most small enterprises find it strenuous to balance the books and successfully enter new markets. This problem has led to the proliferation of many digital marketing companies in London that seek to offer affordable solutions to the problem.

There are a few key channels that offer effective routes to all markets such as social advertising platforms, search engine optimisation, and pay per click advertising. By harnessing the potential of these digital marketing service options, small businesses can reach their prospective customers. Implementing all, however, may not be budgetary for most of these enterprises. Read more on this article:

Monday, 21 November 2016

Small Business Marketing and Backlinks

You only have to go back around 20 years to find the beginnings of digital marketing. Yet, in that small space of time, online marketing has changed out of all recognition, and the signs are it will continue to evolve. 

Wednesday, 16 November 2016

Elements of a Successful PPC Campaign

A study by Wordstream indicated that small enterprises in London spent well over 1200 pounds on pay per click advertising on average. The issue, however, is that most of these businesses do not generate significant returns on investment out of pay per click campaigns. The problem lies in how these enterprises and their marketers execute the campaigns.

The following are some of the key factors that marketers often overlook while setting up a productive PPC campaign.

AD Relevance and Quality Score

Relevance in this context refers to how the targeted keywords you implemented in your ads are associated to the sites these ads lead to and how relevant they are to potential customers. Relevance is paramount in determining click through rates from the ads as well as improving the ad’s quality score.

Keyword Management

Keyword management is critical to the success of any PPC campaign. Effective keyword management practises include:

  1.     Keyword research

 Efficient keyword research involves identifying the search terms that your target consumers are using while searching for your products. Create suitable ad groups based on these words. 

       2.    Keyword grouping

Keyword grouping involves grouping keywords that are mostly used by your target customers according to divisions that can focus on your PPC ads.

Effective Call to Action

A compelling call to action element should be clear and precise and should offer direction to your targeted market. This should increase your click-through-rates.

AD Extensions

High-quality scores stimulate the use of other AD forms and extensions that will improve click through rates by up to 30 percent. Ad extensions include location, products, and special offers.

Saturday, 12 November 2016

London SEO Consultants Share 3 Affordable SEO Strategies for Startups

SEO has certainly evolved into a sophisticated and definitive marketing channel. If yours is a startup London business, then SEO is a marketing discipline that you should never do without if you want to be found online. The problem with SEO is that it’s so easy to get it wrong, and you might not even know it.
It seems that with every Google update, the SEO landscape changes. Techniques that would land you on the first page of search engine results last month will not work the next. Worse, it may even hurt your website’s credibility, which can be devastating to a startup.
Read more on this article:

Friday, 11 November 2016

Top 3 Strategies to Get the Most Out of Your London PPC Ad Campaign

London businesses use many different strategies to promote their brand online, and one of these techniques is pay-per-click. How PPC works is that website owners place their ad on search engine results pages, and then pay every time someone clicks on their ad. Usually, the click redirects the user to the ad’s official website homepage, or some other page that contains what the ad is about.
PPC is mainly used to increase the number of traffic to a website. It’s easy to setup, and the results are immediate, which makes it a handy online marketing tool to use for those looking for some quick ROI.  
Read more on this article:

Thursday, 10 November 2016

London Web Designer Shares 4 Critical Ways to Keep Your Site Secure

As a small business owner, you may not believe that your website has anything worth hacking, but you can’t really be complacent about such an issue. After all, your website likely contains not only information about your business, but your customers as well, and for hackers, any kind of personal or sensitive information can be used in phishing attacks and scams, so you need to be extra vigilant and alert to any security breach. With that in mind, your friendly London web designer shares a few tips on how you can secure your website from hackers.
Keep all software updated
Outdated software tend to have security holes, which hackers can exploit. Ensuring all your software is up-to-date is vital to keeping your website adequately protected.
Read more on this article:

Wednesday, 9 November 2016

London Digital Marketing Companies on Importance of Personalisation

Personalisation has certainly transformed into one if not the biggest digital marketing trend that brands are targeting today. Some industry pundits, along with in-the-know London digital marketing companies, are pronouncing that personalisation will become the key brand differentiator by 2020, overtaking other strategies such as price and product branding.
The growing importance of personalisation in digital marketing
Personalisation all about establishing a connection and providing a unique customer experience. You may remember a time when almost all of email traffic was made of spam, wherein consumers were bombarded daily by companies peddling their wares.
Read more on this article:

Tuesday, 8 November 2016

PPC Techniques to Boost User Traffic

Given the high competition among companies for market domination in London, the art of pay per click campaigning has evolved considerably. More advertisers lack the necessary expertise to establish successful PPC campaigns and earn significantly. Here are some of the techniques that are employed by successful digital advertisers.

Friday, 4 November 2016

3 Signs You Need a Digital Marketing Agency

Sometimes you can just hit rock bottom with your online business or blog. You have all these products to sell and ideas you want to write about, but no one is interested. What's your next step? Here are some common signs that may indicate the need for professional assistance from a digital marketing agency.