Personalisation has certainly transformed into one if not the biggest digital marketing trend that brands are targeting today. Some industry pundits, along with in-the-know London digital marketing companies, are pronouncing that personalisation will become the key brand differentiator by 2020, overtaking other strategies such as price and product branding.
The growing importance of personalisation in digital marketing
Personalisation all about establishing a connection and providing a unique customer experience. You may remember a time when almost all of email traffic was made of spam, wherein consumers were bombarded daily by companies peddling their wares.
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