You only have to go back around 20 years to find the beginnings of digital marketing. Yet, in that small space of time, online marketing has changed out of all recognition, and the signs are it will continue to evolve.
Although effective digital marketing is becoming
increasingly complex, one of the biggest advantages it can offer is the ability
of small businesses to compete on reasonably level ground with their national
and international competitors – providing their marketing strategy is optimised
Where the big players concentrate on products
and product descriptions, the small business can get more up close and personal
with customers and clients. The use of enticing web design and inbound
marketing combined with good backlinks, is one area where small businesses and
start-ups can gain that much needed exposure.
Inbound marketing, which requires regular, good
quality blog updates to your site, is a great way of personalising your
business. That doesn’t mean a list of your latest products or services, but
more personal content your clientele can relate to.
For instance, if your niche business is
designing and producing costume jewellery in London, a blog post of a night
out, with a few photos of you decked out in your latest creations, may entice
customers old and new to your site, with the right backlinks.
Where to put the banklinks, is the clever bit.
Using the above example, a backlink on your personal or business social media
page to that latest blog, may be all that is required. However, if you run a
small engineering business in London, and have posted a blog on a new machining
process, backlinks to the web sites of material suppliers or regular London
customers will likely prove more effective.