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Saturday, 31 December 2016

Choosing the Right Colours for Your Website: Why Hire a Web Designer


The influx of website building tools and hosting services make the creation of a site seem very simple, but the reality is quite the opposite. For business owners who have high expectations for their sites, it takes expertise to develop a successful website; hence, the necessity of a professional web designer in London. One of the many aspects that make web design a worthy investment is the proper use of colours, which can be hard to get right.

Harmonising Colours

Of course, your website will have different colours to highlight various sections, but making all of them work in harmony is quite tricky. For one, the colour palette has to be just right, and that is where a website designer in London comes in. The expert will select colours that correspond to the areas they are highlighting–for instance, a headline has to stand out, and that means a bold and bright colour. Read more from this blog:
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Friday, 30 December 2016

Hire Digital Marketing Companies that Offer Campaign Tracking Services


Digital marketing is undoubtedly a significant part of any business that wants to succeed. With the dominance of digital tools in today’s world, it’s a smart choice to have a professional handle the ins and outs of your brand marketing in London. The numerous digital marketing companies in London, however, make that decision a tough one.

It is understandable to be cautious when finding the right company to take your marketing to the next level. Many entrepreneurs have wasted their advertising budgets on agencies that did nothing to position or promote their brands. An ideal marketing firm is a combination of many things, and one of that is its capability to track campaigns. This element is one that most businesses don’t factor in when evaluating the suitability of a digital marketing team, and that can be costly. Read more from this blog:
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Wednesday, 21 December 2016

Negative Keywords in PPC Campaigns

Negative keywords play an important role when developing a PPC campaign. A list of such keywords can help you increase the ROI of your PPC ads considerably but may businesses don’t dedicate resources to creating it. When hiring a London PPC expert, one of the services you can expect is a strong negative keyword list. These keywords are the terms and phrases that trigger your ad to show up in search results even when they do not meet the consumer’s needs. For each irrelevant click, you lose money, and that can deplete your advertising budget very fast.

Thursday, 15 December 2016

Is It Time to Invest in Online Marketing?

The United Kingdom is one of the largest internet users in the world. As of 2016, more than 60 million residents, just over 92% of the population, have access to an active Internet connection; a staggering number when compared to the tiny 26% in the year 2000. Of these figures, London makes up the biggest portion, with more than 91% of adults browsing the Internet on a regular basis.

Tuesday, 6 December 2016

The Need for a Digital Marketing Strategy

A lot of justifications will be given on why an entrepreneur should find a reputable digital marketing company to work with, but the most compelling one is that you need help coming up with a plan. It's nearly impossible to capitalise on digital marketing without a proper strategy in place. Digital marketing companies have professionals in selected fields who will come in handy when putting together a solid plan.

Friday, 2 December 2016

Hire a Digital Marketing Agency for Success

One of the greatest reasons to hire a digital marketing agency in London is the amount of technology and brain power that works towards your campaign. Marketing is the backbone of high productivity, leads and sales in any company. With the inadequate training of many in-house teams, little budgets and resources, it is only reasonable to outsource to digital marketing agencies.