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Thursday, 15 December 2016

Is It Time to Invest in Online Marketing?

The United Kingdom is one of the largest internet users in the world. As of 2016, more than 60 million residents, just over 92% of the population, have access to an active Internet connection; a staggering number when compared to the tiny 26% in the year 2000. Of these figures, London makes up the biggest portion, with more than 91% of adults browsing the Internet on a regular basis.

What does this mean for London-based businesses?

As the Internet becomes a hub for communication and commerce, more and more consumers are relying on it for their day-to-day activities, including shopping and financial transaction. Apart from being a more convenient option, the Internet provides clearer and immediate answers to queries.

With such a concept now being the new norm, as a business owner, it is now more important than ever to ensure you have a relevant and discoverable online presence. Doing so will catapult your business toward your goal, consequently securing your bottom line.

How do you create an online footprint? 

Building a beautiful website and hoping for the best is likely the worst action you can take when it comes to engaging in online marketing. A huge amount, manpower, and time are necessary to make this project work. It involves a wide range of digital marketing tasks, including search engine optimisation, media buying, content marketing, and social media activity, which are all designed to drive traffic and quality leads to your website.

Making use of a digital marketing service in London is perhaps the best solution for most small businesses in the area, since you, or your team, most likely lack the extensive skills and time needed to pursue an aggressive digital marketing campaign.

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