Thursday, 30 March 2017

Should You Hire a Professional Web Designer or Do it Yourself?

Whether you’re looking to create a new website or upgrade your existing site, there is one question that always pops up: should you do it yourself or hire a professional web designer?

A well-made website provides visitors with all the information they need and gives a satisfactory customer experience. It can also improve your search engine rank and help customers to find you. So, it’s vital that you choose right. There are solid arguments on both sides, but there is a simple breakdown to help you figure out which option you should choose.

Decide What You Need

One of the easiest ways to figure out which option to choose is to decide on what sort of website you need. If you are running a business that sells products or offers services, then you will need to show off what you offer to visitors. For this, you will probably only need a simple website, similar to a brochure in the non-digital world. On the other hand, if you are handling financial transactions, you will need a much more complicated e-commerce website. Read more on this article:

Tuesday, 28 March 2017

Why SEO Services Should Focus Their Attention on the Basics First

Search engine optimisation is such a rapidly changing area that many businesses forget about the basics and skip ahead to the latest in SEO trends. This comes as a result of the information emanating from the millions of SEO tips that can be found online. The problem that these companies find is that all the misinformation can lead to a poor SEO strategy. Unfortunately, those businesses basing their strategies on trends alone end up working against themselves.

Without getting the basic SEO elements right at the outset, you are unknowingly spending a huge amount of effort into attracting viewers with little productive result. As any good provider of SEO services will tell you, you won’t achieve optimal results if the basics on your site aren’t optimised. This is especially important when you consider that the first five results on Google get 67.6 percent of all traffic.

Don’t Block the Bots

Bots is a term yet unexplored in detail by many businesses drafting an SEO strategy. Misfires from bots comprise the first mistake you should avoid. Search engines use bots to crawl through your site and index your pages. Without the correct access, these bots encounter difficulties when indexing your pages and ranking them. This can significantly affect your search engine ranking and possibly rob you of potential visitors. Read more on this article:

Sunday, 26 March 2017

Avoid PPC Mistakes by Following These Simple Digital Marketing Tips

Pay-per-click advertising is both an efficient and effective way of advertising your products or services. PPC allows you to feature your ad on search engines like Google, exposing your ad to enormous volumes of people.

As with any type of advertising, there is a right way and a wrong way to go about PPC advertising. If you do PPC right, you will see an increase in qualified potential customers. However, too many clicks from the wrong people and you’re left with an expensive and ineffective campaign. Follow these simple steps to learn how to make your campaign a success.

Send Visitors to the Right Place

One of the common mistakes many businesses make in their PPC campaigns is a lack of forethought: specifically, not knowing where they’re supposed to send their visitors. The two most linked-to pages on a business website are the home page and the contact page. Read more on this article:

Friday, 24 March 2017

Hire Digital Marketing Companies to Effectively Boost Your Social Media Presence

To remain competitive in today’s market, every company needs to find new ways of keeping their customers engaged. Without building meaningful connections with customers, your business is going to struggle to maintain your customer loyalty.

For many businesses, social media gives them a better understanding of the customer experience. It allows you to look at the problems that your customers face as well as giving you the opportunity to rectify those problems and improve the overall customer experience.

Why Social Media?

It’s no secret that social media is huge, but you start to realize just how big it is once you look at the figures. There are currently 2.3 billion active social media users in the world, with the average internet user maintaining 5.54 social media accounts. To put into perspective how often your customers are using social media, there’s an estimated 1.71 billion users on Facebook, with 76 percent of them logged in every day in 2016. Read more on this article:

Tuesday, 21 March 2017

A Website Designer Develops Mobile-Friendly Websites to Expand it Clients’ User Base

In the UK, smartphones are overtaking laptops as the device of choice for conducting internet activities. The same people are spending at least two hours online each day, which is two times longer than the time spent online while using their laptops or PCs. They prefer smartphones due to faster and easier online experiences on the go—an agility that bulkier laptops cannot match.

Businesses desiring a strong internet presence should hire a website designer who can make mobile-friendly websites for the new smartphone society in London.

UK as the Smartphone Society

Recent studies concur that the UK is becoming a smartphone society. Deloitte studied online behaviours and found that one in three adults checked their phones in the middle of the night, especially their instant messaging and social media accounts. Furthermore, more UK adults watched TV and films online than they did a year ago. According to Ofcom, 33% of internet users perceive their smartphones as more important for surfing the net than their laptops and PCs. Read more on this article:

Monday, 20 March 2017

Four Elements of Quality Website Design Every Web Designer Should Know

The U.K. is in the 15th place worldwide in terms of internet usage. Around 89.90% of U.K. citizens use the Internet. Furthermore, digital interactions affected retail sales which reached $2.2 trillion in 2015. These online interactions include viewing video advertisements, conducting feedback research, doing banking transactions, and social networking activities, among others.

As more people use websites to research before purchasing and to pay for products and services, an effective web designer knows and applies four key elements of quality website design.

Well-Designed Website

Even if business owners spend a ton of money on PPC advertising, poor website design compels users to leave and move on to other sites. A well-designed website is simple, yet looks professional. The font size and type must be good enough for many people with average eyesight. It should also have sufficient images and videos, or other media files, to attract and retain users, but not so much that they distract or overwhelm them. Read more on this article:

Sunday, 19 March 2017

Four Ways SEO Services Can Help Small Businesses Compete With Big Companies

Some small businesses may find search-engine optimisation (SEO) too discouraging, if they think about the advantages of big companies in terms of content, inbound links, budget, and years of content. The good news is that SEO does not depend on volume or the most number of inbound links alone.

SEO is more about the most relevant webpage or website to the searcher. Four practices for effective SEO services can help small businesses with lower financial and content resources compete with larger companies.

Find and Focus on a Specialised Niche

A specialised niche can help make SEO for small businesses more effective. You might automatically think that your search visibility will be improved through using keywords which include many expertise areas. However, this leads to direct competition with big companies that have more SEO advantages. Read more on this article:

Saturday, 18 March 2017

Four Important Elements of Effective SEO Services

SEO is not static: rather, it evolves alongside changing user needs and online behaviours. It’s also complex, but, at the same time, still relies on good content for greater effectiveness. SEO entails both managing keywords optimisation and the creation of great content. Effective SEO services in London consider four important elements in their strategies.


Backlinks are not harmful, but are an essential part of Google ranking factors. They must be based on useful and high-quality domains, however, and not on spun content or purchased backlinks. Contextual links are the most ideal. Guest blogging, generating long, relevant posts, and networking with relevant bloggers continue to be paramount to effective backlinks.

User Experience

Bounce rate directly affects rankings. It refers to the percentage of readers who hit the back button after landing on your website. Decreasing the bounce rate increases the quality of the website to search engines. Read more on this article:

Friday, 17 March 2017

Quality Content Proves Integral to a Successful Pay-Per-Click (PPC) Advertising Strategy

Content is king, even when it comes to a successful pay-per-click advertising strategy. Pay-per-click (PPC) marketing uses search engine advertising to encourage clicks to your website instead of gaining them organically.

Even if your website garners high views due to PPC, it will not result in revenues without relevant content. In other words, PPC, plus content, equals successful PPC—where success is measured through high customer engagement and increasing revenues.

Offers Authentic Experiences

Effective content offers authentic experiences that can turn PPC into real revenues. Live streaming, for example, presents real experiences with which business owners can share their everyday activities in the workplace. Read more on this article:

Thursday, 16 March 2017

Four Practices of Successful PPC Advertising for Small Businesses

For small businesses, successful pay-per-click (PPC) ads depend, not only on your budget, but also a few other elements. On the one hand, a big budget for PPC allows you to pay for more keywords. On the other hand, a smaller budget is not necessarily a disadvantage, if you execute these four practices to be more competitive.

Target Specific Keywords within Limits

Going for general and short keywords tends to be expensive, since most big companies would go for them too. Target high-volume and long-tail keywords instead and add limits. For example, if you want to target “real estate broker London” for all days of the year, this can be quite expensive. Targeting these keywords on Fridays between 10 am to 5 pm, however, can reduce PPC costs, while also possibly taking some conversions from big companies.

Another practice is targeting long-tail keywords. An example is aiming for “real estate for families in London” instead of “real estate London.” The former can help extend your budget, while potentially boosting conversion rates. Read more on this article:

Wednesday, 15 March 2017

The Effects of Online Video Ad Growth and Changes on Digital Marketing Agencies

The market for digital video advertising on news websites and social media in the UK is projected to grow annually by almost 25% for the next two years. Some of the reasons for this growth are the continued increase in smartphone owners, faster 4G Internet services, and positive feedback to interesting videos on the Internet.

Furthermore, Facebook is planning to make some changes in its online video advertisement approach. Internet video’s growth and changes have significant effects on digital marketing agencies in London.

Growth of Online Video Ads in the UK Media Market

Online video ad revenues are expected to surge in the UK. PwC published its Entertainment and Media Outlook report which stated that video ads on social media and news websites will increase from £316m in 2014 to £717m in 2018. Online video is the fastest growing segment of all advertising forms. Presently, Google, Twitter, and Facebook are the main competitors when it comes to tapping the online video boom, including live videos. Read more on this article:

Tuesday, 14 March 2017

Live and Digital Video Trends for Digital Marketing Companies

Live videos in social media sites became very popular in 2016. Facebook’s live video feature has motivated more brands to use real-time videos to interact with their target audiences. Furthermore, digital videos in general and digital news video continue to be in demand, especially among young adults.

More people are likewise viewing digital advertisements. Several live and digital video trends are significant for digital marketing companies that see them as new, engaging platforms for reaching specific markets.

Online Video Advertisement Views and Revenues

Live and digital video views and advertisements have continued to rise for the past three years. Live video soared in 2013 with more than 35 billion views in December, according to the Business Insider (BI) Intelligence research unit. Online video ad revenue almost reached $5 billion in 2016, which is nearly twice the $2.8 billion revenue in 2013. Read more on this article:

Thursday, 16 February 2017

Web Design Service: 4 Important Elements to Highlight Your Business

No matter the size of your business, it’s important to have a website in today’s internet age. Millions of potential customers now search the internet for the products and services they need before actually going to the store. Also, many prefer to make a purchase online due to its convenience. Think of having a website as owning a 24/7 shop that can provide the needs of your target customers wherever they are.

While running a business website is essential to the growth of your business, it is no easy feat. It involves several factors to make it successful. Understanding its important elements will guide you in creating a site that truly reflects your brand and drives customers to your door. Read more from this blog:

Wednesday, 15 February 2017

Common Mistakes Businesses Make That SEO Consultants Can Help Remedy

Search engine optimization (SEO) is a powerful online marketing tool that can drive lots of traffic to your business website. With the right strategy, popular search engines such as Google and Yahoo can send you massive amounts of visitors, which are all potential customers. It gives you a higher chance of conversion, helping increase sales and boost the credibility of your business.

However, it doesn’t simply involve using a set of keyword and phrases. It’s more intricate than that. Because of this, many businesses aren’t able to avoid the pitfalls that hinder them from using SEO to its full potential. There are common mistakes that every business that’s just starting out with their digital marketing strategy make. Read more from this blog:

Tuesday, 14 February 2017

Reasons Why Small Businesses Should Tap the Power of Pay Per Click

Just because your business is still small doesn’t mean it doesn’t have power in the online world. You just have to determine the advertising tools you can use to introduce your product or service to thousands of potential customers.

One of these powerful tools is pay per click (PPC) advertising. It’s a form of online advertisement that you will only have to pay when someone clicks on the ad. You can post that ad on major search engines and social networking sites like Google Adwords, Bing Ads, Twitter promoted tweets, and Facebook ads to reach your target market in a fast and efficient way.

Pay per click can do so much for a business; however, many small business owners don’t realize this yet. There are several reasons why you should seriously consider this form of online advertising. Read more from this blog:

Monday, 13 February 2017

Digital Marketing Service: What to Do and What NOT to Do

Traditional marketing (print ads, TV commercials, billboards, etc.) remains a powerful tool for businesses, but there’s a revolution happening in the world of computers and mobile devices. Digital marketing is now trending, with 81% of shoppers researching online first before making a purchase. This means that more customers can find your business if you have a strong online presence.

The challenge, though, lies in the intricacies of this new form of marketing. Since it’s advanced and technological, business owners have to learn the ins and outs of the online world. While companies offering digital marketing service in London can help you out, you still have to understand the things you should and should not do when promoting your product or service on the internet. This way, you can ensure that your company’s digital marketing strategy is not going in the wrong direction. Read more from this blog:

Monday, 2 January 2017

The Value of On-page Optimisation Explained by Top SEO Consultants

The effectiveness of SEO is now more than clear to marketers and business owners, which is why budgets for optimisation services continue to increase steadily. Hiring SEO consultants in London as part of your marketing team is crucial in so many ways, and one of their advantages is the expertise they will bring during on-page optimisation. The structure of a specific web page is an element that influences the ranking of a site on result pages, but still, not many website owners pay attention to it, and that can be a huge disadvantage for your online visibility.


The journey to your web page should be an easy one if you are to make the most of on-page SEO. Online users don’t appreciate websites that make it complicated to find information. Search engines will also consider how accessible a page is when ranking it. Read more from this blog:

Sunday, 1 January 2017

Top Reasons for Investing in Keyword Research for Your PPC Campaign

Pay-per-click is one of the pillars of digital marketing as it offers businesses the chance to get direct traffic to their sites. The success of a PPC campaign largely depends on the keywords that advertisers have placed on their ads. Bidding wars for keywords can get very competitive and expensive in a short period. When a business owner has no clue about the most suitable words and phrases to bid on, it may find itself misusing its advertising budget. By taking time to find and organise keywords, an advertiser can avoid such mistakes. A PPC professional can provide guidance on how to handle keyword research for successful bidding.

Consider the Landing Pages

A London PPC expert will start the process by looking at the landing pages where the ads will be linked. Using the content on these pages allows you to create a keyword list that corresponds to the products or services you are promoting. Read more from this blog: