Monday, 2 January 2017

The Value of On-page Optimisation Explained by Top SEO Consultants

The effectiveness of SEO is now more than clear to marketers and business owners, which is why budgets for optimisation services continue to increase steadily. Hiring SEO consultants in London as part of your marketing team is crucial in so many ways, and one of their advantages is the expertise they will bring during on-page optimisation. The structure of a specific web page is an element that influences the ranking of a site on result pages, but still, not many website owners pay attention to it, and that can be a huge disadvantage for your online visibility.


The journey to your web page should be an easy one if you are to make the most of on-page SEO. Online users don’t appreciate websites that make it complicated to find information. Search engines will also consider how accessible a page is when ranking it. Read more from this blog:

Sunday, 1 January 2017

Top Reasons for Investing in Keyword Research for Your PPC Campaign

Pay-per-click is one of the pillars of digital marketing as it offers businesses the chance to get direct traffic to their sites. The success of a PPC campaign largely depends on the keywords that advertisers have placed on their ads. Bidding wars for keywords can get very competitive and expensive in a short period. When a business owner has no clue about the most suitable words and phrases to bid on, it may find itself misusing its advertising budget. By taking time to find and organise keywords, an advertiser can avoid such mistakes. A PPC professional can provide guidance on how to handle keyword research for successful bidding.

Consider the Landing Pages

A London PPC expert will start the process by looking at the landing pages where the ads will be linked. Using the content on these pages allows you to create a keyword list that corresponds to the products or services you are promoting. Read more from this blog: