Sunday, 1 January 2017

Top Reasons for Investing in Keyword Research for Your PPC Campaign

Pay-per-click is one of the pillars of digital marketing as it offers businesses the chance to get direct traffic to their sites. The success of a PPC campaign largely depends on the keywords that advertisers have placed on their ads. Bidding wars for keywords can get very competitive and expensive in a short period. When a business owner has no clue about the most suitable words and phrases to bid on, it may find itself misusing its advertising budget. By taking time to find and organise keywords, an advertiser can avoid such mistakes. A PPC professional can provide guidance on how to handle keyword research for successful bidding.

Consider the Landing Pages

A London PPC expert will start the process by looking at the landing pages where the ads will be linked. Using the content on these pages allows you to create a keyword list that corresponds to the products or services you are promoting. Read more from this blog:

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