Thursday, 30 March 2017

Should You Hire a Professional Web Designer or Do it Yourself?

Whether you’re looking to create a new website or upgrade your existing site, there is one question that always pops up: should you do it yourself or hire a professional web designer?

A well-made website provides visitors with all the information they need and gives a satisfactory customer experience. It can also improve your search engine rank and help customers to find you. So, it’s vital that you choose right. There are solid arguments on both sides, but there is a simple breakdown to help you figure out which option you should choose.

Decide What You Need

One of the easiest ways to figure out which option to choose is to decide on what sort of website you need. If you are running a business that sells products or offers services, then you will need to show off what you offer to visitors. For this, you will probably only need a simple website, similar to a brochure in the non-digital world. On the other hand, if you are handling financial transactions, you will need a much more complicated e-commerce website. Read more on this article:

Tuesday, 28 March 2017

Why SEO Services Should Focus Their Attention on the Basics First

Search engine optimisation is such a rapidly changing area that many businesses forget about the basics and skip ahead to the latest in SEO trends. This comes as a result of the information emanating from the millions of SEO tips that can be found online. The problem that these companies find is that all the misinformation can lead to a poor SEO strategy. Unfortunately, those businesses basing their strategies on trends alone end up working against themselves.

Without getting the basic SEO elements right at the outset, you are unknowingly spending a huge amount of effort into attracting viewers with little productive result. As any good provider of SEO services will tell you, you won’t achieve optimal results if the basics on your site aren’t optimised. This is especially important when you consider that the first five results on Google get 67.6 percent of all traffic.

Don’t Block the Bots

Bots is a term yet unexplored in detail by many businesses drafting an SEO strategy. Misfires from bots comprise the first mistake you should avoid. Search engines use bots to crawl through your site and index your pages. Without the correct access, these bots encounter difficulties when indexing your pages and ranking them. This can significantly affect your search engine ranking and possibly rob you of potential visitors. Read more on this article:

Sunday, 26 March 2017

Avoid PPC Mistakes by Following These Simple Digital Marketing Tips

Pay-per-click advertising is both an efficient and effective way of advertising your products or services. PPC allows you to feature your ad on search engines like Google, exposing your ad to enormous volumes of people.

As with any type of advertising, there is a right way and a wrong way to go about PPC advertising. If you do PPC right, you will see an increase in qualified potential customers. However, too many clicks from the wrong people and you’re left with an expensive and ineffective campaign. Follow these simple steps to learn how to make your campaign a success.

Send Visitors to the Right Place

One of the common mistakes many businesses make in their PPC campaigns is a lack of forethought: specifically, not knowing where they’re supposed to send their visitors. The two most linked-to pages on a business website are the home page and the contact page. Read more on this article:

Friday, 24 March 2017

Hire Digital Marketing Companies to Effectively Boost Your Social Media Presence

To remain competitive in today’s market, every company needs to find new ways of keeping their customers engaged. Without building meaningful connections with customers, your business is going to struggle to maintain your customer loyalty.

For many businesses, social media gives them a better understanding of the customer experience. It allows you to look at the problems that your customers face as well as giving you the opportunity to rectify those problems and improve the overall customer experience.

Why Social Media?

It’s no secret that social media is huge, but you start to realize just how big it is once you look at the figures. There are currently 2.3 billion active social media users in the world, with the average internet user maintaining 5.54 social media accounts. To put into perspective how often your customers are using social media, there’s an estimated 1.71 billion users on Facebook, with 76 percent of them logged in every day in 2016. Read more on this article:

Tuesday, 21 March 2017

A Website Designer Develops Mobile-Friendly Websites to Expand it Clients’ User Base

In the UK, smartphones are overtaking laptops as the device of choice for conducting internet activities. The same people are spending at least two hours online each day, which is two times longer than the time spent online while using their laptops or PCs. They prefer smartphones due to faster and easier online experiences on the go—an agility that bulkier laptops cannot match.

Businesses desiring a strong internet presence should hire a website designer who can make mobile-friendly websites for the new smartphone society in London.

UK as the Smartphone Society

Recent studies concur that the UK is becoming a smartphone society. Deloitte studied online behaviours and found that one in three adults checked their phones in the middle of the night, especially their instant messaging and social media accounts. Furthermore, more UK adults watched TV and films online than they did a year ago. According to Ofcom, 33% of internet users perceive their smartphones as more important for surfing the net than their laptops and PCs. Read more on this article:

Monday, 20 March 2017

Four Elements of Quality Website Design Every Web Designer Should Know

The U.K. is in the 15th place worldwide in terms of internet usage. Around 89.90% of U.K. citizens use the Internet. Furthermore, digital interactions affected retail sales which reached $2.2 trillion in 2015. These online interactions include viewing video advertisements, conducting feedback research, doing banking transactions, and social networking activities, among others.

As more people use websites to research before purchasing and to pay for products and services, an effective web designer knows and applies four key elements of quality website design.

Well-Designed Website

Even if business owners spend a ton of money on PPC advertising, poor website design compels users to leave and move on to other sites. A well-designed website is simple, yet looks professional. The font size and type must be good enough for many people with average eyesight. It should also have sufficient images and videos, or other media files, to attract and retain users, but not so much that they distract or overwhelm them. Read more on this article:

Sunday, 19 March 2017

Four Ways SEO Services Can Help Small Businesses Compete With Big Companies

Some small businesses may find search-engine optimisation (SEO) too discouraging, if they think about the advantages of big companies in terms of content, inbound links, budget, and years of content. The good news is that SEO does not depend on volume or the most number of inbound links alone.

SEO is more about the most relevant webpage or website to the searcher. Four practices for effective SEO services can help small businesses with lower financial and content resources compete with larger companies.

Find and Focus on a Specialised Niche

A specialised niche can help make SEO for small businesses more effective. You might automatically think that your search visibility will be improved through using keywords which include many expertise areas. However, this leads to direct competition with big companies that have more SEO advantages. Read more on this article:

Saturday, 18 March 2017

Four Important Elements of Effective SEO Services

SEO is not static: rather, it evolves alongside changing user needs and online behaviours. It’s also complex, but, at the same time, still relies on good content for greater effectiveness. SEO entails both managing keywords optimisation and the creation of great content. Effective SEO services in London consider four important elements in their strategies.


Backlinks are not harmful, but are an essential part of Google ranking factors. They must be based on useful and high-quality domains, however, and not on spun content or purchased backlinks. Contextual links are the most ideal. Guest blogging, generating long, relevant posts, and networking with relevant bloggers continue to be paramount to effective backlinks.

User Experience

Bounce rate directly affects rankings. It refers to the percentage of readers who hit the back button after landing on your website. Decreasing the bounce rate increases the quality of the website to search engines. Read more on this article:

Friday, 17 March 2017

Quality Content Proves Integral to a Successful Pay-Per-Click (PPC) Advertising Strategy

Content is king, even when it comes to a successful pay-per-click advertising strategy. Pay-per-click (PPC) marketing uses search engine advertising to encourage clicks to your website instead of gaining them organically.

Even if your website garners high views due to PPC, it will not result in revenues without relevant content. In other words, PPC, plus content, equals successful PPC—where success is measured through high customer engagement and increasing revenues.

Offers Authentic Experiences

Effective content offers authentic experiences that can turn PPC into real revenues. Live streaming, for example, presents real experiences with which business owners can share their everyday activities in the workplace. Read more on this article:

Thursday, 16 March 2017

Four Practices of Successful PPC Advertising for Small Businesses

For small businesses, successful pay-per-click (PPC) ads depend, not only on your budget, but also a few other elements. On the one hand, a big budget for PPC allows you to pay for more keywords. On the other hand, a smaller budget is not necessarily a disadvantage, if you execute these four practices to be more competitive.

Target Specific Keywords within Limits

Going for general and short keywords tends to be expensive, since most big companies would go for them too. Target high-volume and long-tail keywords instead and add limits. For example, if you want to target “real estate broker London” for all days of the year, this can be quite expensive. Targeting these keywords on Fridays between 10 am to 5 pm, however, can reduce PPC costs, while also possibly taking some conversions from big companies.

Another practice is targeting long-tail keywords. An example is aiming for “real estate for families in London” instead of “real estate London.” The former can help extend your budget, while potentially boosting conversion rates. Read more on this article:

Wednesday, 15 March 2017

The Effects of Online Video Ad Growth and Changes on Digital Marketing Agencies

The market for digital video advertising on news websites and social media in the UK is projected to grow annually by almost 25% for the next two years. Some of the reasons for this growth are the continued increase in smartphone owners, faster 4G Internet services, and positive feedback to interesting videos on the Internet.

Furthermore, Facebook is planning to make some changes in its online video advertisement approach. Internet video’s growth and changes have significant effects on digital marketing agencies in London.

Growth of Online Video Ads in the UK Media Market

Online video ad revenues are expected to surge in the UK. PwC published its Entertainment and Media Outlook report which stated that video ads on social media and news websites will increase from £316m in 2014 to £717m in 2018. Online video is the fastest growing segment of all advertising forms. Presently, Google, Twitter, and Facebook are the main competitors when it comes to tapping the online video boom, including live videos. Read more on this article:

Tuesday, 14 March 2017

Live and Digital Video Trends for Digital Marketing Companies

Live videos in social media sites became very popular in 2016. Facebook’s live video feature has motivated more brands to use real-time videos to interact with their target audiences. Furthermore, digital videos in general and digital news video continue to be in demand, especially among young adults.

More people are likewise viewing digital advertisements. Several live and digital video trends are significant for digital marketing companies that see them as new, engaging platforms for reaching specific markets.

Online Video Advertisement Views and Revenues

Live and digital video views and advertisements have continued to rise for the past three years. Live video soared in 2013 with more than 35 billion views in December, according to the Business Insider (BI) Intelligence research unit. Online video ad revenue almost reached $5 billion in 2016, which is nearly twice the $2.8 billion revenue in 2013. Read more on this article: