Saturday, 18 March 2017

Four Important Elements of Effective SEO Services

SEO is not static: rather, it evolves alongside changing user needs and online behaviours. It’s also complex, but, at the same time, still relies on good content for greater effectiveness. SEO entails both managing keywords optimisation and the creation of great content. Effective SEO services in London consider four important elements in their strategies.


Backlinks are not harmful, but are an essential part of Google ranking factors. They must be based on useful and high-quality domains, however, and not on spun content or purchased backlinks. Contextual links are the most ideal. Guest blogging, generating long, relevant posts, and networking with relevant bloggers continue to be paramount to effective backlinks.

User Experience

Bounce rate directly affects rankings. It refers to the percentage of readers who hit the back button after landing on your website. Decreasing the bounce rate increases the quality of the website to search engines. Read more on this article:

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