Content is king, even when it comes to a successful pay-per-click advertising strategy. Pay-per-click (PPC) marketing uses search engine advertising to encourage clicks to your website instead of gaining them organically.
Even if your website garners high views due to PPC, it will not result in revenues without relevant content. In other words, PPC, plus content, equals successful PPC—where success is measured through high customer engagement and increasing revenues.
Offers Authentic Experiences
Effective content offers authentic experiences that can turn PPC into real revenues. Live streaming, for example, presents real experiences with which business owners can share their everyday activities in the workplace. Read more on this article: http://bit.ly/2mGpZ22