To remain competitive in today’s market, every company needs to find new ways of keeping their customers engaged. Without building meaningful connections with customers, your business is going to struggle to maintain your customer loyalty.
For many businesses, social media gives them a better understanding of the customer experience. It allows you to look at the problems that your customers face as well as giving you the opportunity to rectify those problems and improve the overall customer experience.
Why Social Media?
It’s no secret that social media is huge, but you start to realize just how big it is once you look at the figures. There are currently 2.3 billion active social media users in the world, with the average internet user maintaining 5.54 social media accounts. To put into perspective how often your customers are using social media, there’s an estimated 1.71 billion users on Facebook, with 76 percent of them logged in every day in 2016. Read more on this article: http://bit.ly/2ndVHlO