Search engine optimisation is such a rapidly changing area that many businesses forget about the basics and skip ahead to the latest in SEO trends. This comes as a result of the information emanating from the millions of SEO tips that can be found online. The problem that these companies find is that all the misinformation can lead to a poor SEO strategy. Unfortunately, those businesses basing their strategies on trends alone end up working against themselves.
Without getting the basic SEO elements right at the outset, you are unknowingly spending a huge amount of effort into attracting viewers with little productive result. As any good provider of SEO services will tell you, you won’t achieve optimal results if the basics on your site aren’t optimised. This is especially important when you consider that the first five results on Google get 67.6 percent of all traffic.
Don’t Block the Bots
Bots is a term yet unexplored in detail by many businesses drafting an SEO strategy. Misfires from bots comprise the first mistake you should avoid. Search engines use bots to crawl through your site and index your pages. Without the correct access, these bots encounter difficulties when indexing your pages and ranking them. This can significantly affect your search engine ranking and possibly rob you of potential visitors. Read more on this article: http://bit.ly/2njua44